But NASCAR’s most popular driver, according to the magazine’s estimates, saw his total earnings drop from $28.2 million the year before to $25.9 million this year.

The $25.9 million is based on a $12.9 million salary and winnings and $13 million in endorsements. In just salary/winnings, five-time champion Jimmie Johnson ranks No. 1 at $16.3 million. His total with endorsements is $23 million, ranking second to Earnhardt.

Danica Patrick, in her first full season in the Sprint Cup series, came in at No. 7 with an estimated worth of $12.9 million from salary, winnings and endorsements.

Reigning champion Brad Keselowski rounded out the top 10 at $11.4 million — $10 million of that in salary/winnings.

The top 10, according to Forbes:

• Earnhardt Jr. — $25.9 million ($12.9 salary/winnings, $13M endorsements)
• Johnson — $23 million ($16.3M salary/winnings, $6.7M endorsements)
• Tony Stewart — $18.7 million ($12.7M salary/winnings, $6M endorsements)
• Jeff Gordon — $18.1 million ($12.6M salary/winnings, $5.5M endorsements)
• Carl Edwards — $13.7 million ($12.2M salary/winnings, $1.5M endorsements)
• Kevin Harvick — $13 million ($11.5M salary/winnings, $1.5M endorsements)
• Patrick — $12.9 million ($6.4M salary/winnings, $6.5M endorsements)
• Kyle Busch — $12.5 million ($9.6M salary/winnings, $2.9M endorsements)
• Kasey Kahne — $12 million ($11M salary/winnings, $1M endorsements)
• Keselowski — $11.4 million ($10M salary/winnings, $1.4M endorsements

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