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		<title>Lowe&#8217;s staying with Jimmie Johnson</title>
		<link>https://idealcapper.com/nascar/lowes-staying-with-jimmie-johnson-1540.html</link>
					<comments>https://idealcapper.com/nascar/lowes-staying-with-jimmie-johnson-1540.html#respond</comments>
		
		<dc:creator><![CDATA[Tony Palazzo]]></dc:creator>
		<pubDate>Wed, 27 Feb 2013 21:00:14 +0000</pubDate>
				<category><![CDATA[NASCAR]]></category>
		<category><![CDATA[chad knaus]]></category>
		<category><![CDATA[chief marketing]]></category>
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		<guid isPermaLink="false">http://sportsbooks.ro/?p=1540</guid>

					<description><![CDATA[<p>Speculation that Lowe&#8217;s might disappear from Jimmie Johnson&#8217;s Sprint Cup car was premature. The home improvement company on Wednesday announced a two-year extension to stay with the five-time series champion on the No. 48 Hendrick Motorsports car. The deal, announced to 1,700 store managers at Lowe&#8217;s national sales meeting three days after Johnson won his [&#8230;]</p>
<p>The post <a href="https://idealcapper.com/nascar/lowes-staying-with-jimmie-johnson-1540.html">Lowe&#8217;s staying with Jimmie Johnson</a> appeared first on <a href="https://idealcapper.com">IdealCapper</a>.</p>
<img src="https://jugglerhost.com/piw/piwik.php?idsite=6&amp;rec=1&amp;url=https%3A%2F%2Fidealcapper.com%2Fnascar%2Flowes-staying-with-jimmie-johnson-1540.html&amp;action_name=Lowe%26%238217%3Bs+staying+with+Jimmie+Johnson&amp;urlref=https%3A%2F%2Fidealcapper.com%2Ffeed" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
										<content:encoded><![CDATA[<p>Speculation that Lowe&#8217;s might disappear from Jimmie Johnson&#8217;s Sprint Cup car was premature. The home improvement company on Wednesday announced a two-year extension to stay with the five-time series champion on the No. 48 Hendrick Motorsports car.</p>
<p>The deal, announced to 1,700 store managers at Lowe&#8217;s national sales meeting three days after Johnson won his second Daytona 500, runs concurrent with Johnson&#8217;s HMS contract that goes through 2015.</p>
<p>&#8220;It has been a great ride with Jimmie since he started in the Cup Series 12 years ago,&#8221; Tom Lamb, Lowe&#8217;s chief marketing officer, said in a statement. &#8220;We are proud to sponsor one of the most elite teams and drivers in racing and have a five-time champion carry the Lowe&#8217;s brand each week.&#8221;</p>
<p>Lowe&#8217;s has been the primary sponsor on Johnson&#8217;s car since his first full Cup season in 2002. Over that time the 37-year-old driver has won 61 times, the most in Cup during that span. He&#8217;s also never finished lower than sixth in championship points.</p>
<p>Johnson, who won five consecutive titles from 2006 to 2010, is only the second driver to have the primary sponsor for each of his first 400 Cup starts. Teammate Jeff Gordon with DuPont was the other.</p>
<p>&#8220;Lowe&#8217;s believed in me before I had any success,&#8221; Johnson said. &#8220;They are all I&#8217;ve ever known in my Sprint Cup career, and their support of me and the No. 48 team is second to none in the sport. We&#8217;ve been together for this crazy ride and I&#8217;m so happy we&#8217;re continuing it together. They truly are family and I&#8217;m proud to represent them.&#8221;</p>
<p>Johnson&#8217;s five championships are second only to Hall of Fame drivers Dale Earnhardt and Richard Petty with seven each. All were won with crew chief Chad Knaus.</p>
<p>&#8220;We caught lightning in a bottle with this combination,&#8221; said Rick Hendrick, the owner of HMS. &#8220;Jimmie and Chad have been successful because they always have a plan and do a great job executing. Lowe&#8217;s is the same way as a sponsor. The partnership has been incredible.&#8221;</p>
<img decoding="async" src="https://jugglerhost.com/piw/piwik.php?idsite=6&amp;rec=1&amp;url=https%3A%2F%2Fidealcapper.com%2Fnascar%2Flowes-staying-with-jimmie-johnson-1540.html&amp;action_name=Lowe%26%238217%3Bs+staying+with+Jimmie+Johnson&amp;urlref=https%3A%2F%2Fidealcapper.com%2Ffeed" style="border:0;width:0;height:0" width="0" height="0" alt="" /><p>The post <a href="https://idealcapper.com/nascar/lowes-staying-with-jimmie-johnson-1540.html">Lowe&#8217;s staying with Jimmie Johnson</a> appeared first on <a href="https://idealcapper.com">IdealCapper</a>.</p>
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		<title>Chevy&#8217;s future tied to &#8216;Gen 6&#8217; car?</title>
		<link>https://idealcapper.com/nascar/chevys-future-tied-to-gen-6-car-1285.html</link>
					<comments>https://idealcapper.com/nascar/chevys-future-tied-to-gen-6-car-1285.html#respond</comments>
		
		<dc:creator><![CDATA[Tony Palazzo]]></dc:creator>
		<pubDate>Sun, 17 Feb 2013 06:19:51 +0000</pubDate>
				<category><![CDATA[NASCAR]]></category>
		<category><![CDATA[automobile dealerships]]></category>
		<category><![CDATA[brand identity]]></category>
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		<category><![CDATA[hendrick motorsports]]></category>
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		<guid isPermaLink="false">http://sportsbooks.ro/?p=1285</guid>

					<description><![CDATA[<p>Chevrolet may have pulled out of NASCAR had the governing body not developed the new &#8220;Gen 6&#8221; car that returns brand identity to the sport. &#8220;It would have been a good chance,&#8221; team owner Rick Hendrick said on Saturday at Daytona International Speedway. &#8220;As a matter of fact, I&#8217;m sure they might have.&#8221; Hendrick, the [&#8230;]</p>
<p>The post <a href="https://idealcapper.com/nascar/chevys-future-tied-to-gen-6-car-1285.html">Chevy&#8217;s future tied to &#8216;Gen 6&#8217; car?</a> appeared first on <a href="https://idealcapper.com">IdealCapper</a>.</p>
<img src="https://jugglerhost.com/piw/piwik.php?idsite=6&amp;rec=1&amp;url=https%3A%2F%2Fidealcapper.com%2Fnascar%2Fchevys-future-tied-to-gen-6-car-1285.html&amp;action_name=Chevy%26%238217%3Bs+future+tied+to+%26%238216%3BGen+6%26%238217%3B+car%3F&amp;urlref=https%3A%2F%2Fidealcapper.com%2Ffeed" style="border:0;width:0;height:0" width="0" height="0" alt="" />]]></description>
										<content:encoded><![CDATA[<p>Chevrolet may have pulled out of NASCAR had the governing body not developed the new &#8220;Gen 6&#8221; car that returns brand identity to the sport.</p>
<p>&#8220;It would have been a good chance,&#8221; team owner Rick Hendrick said on Saturday at Daytona International Speedway. &#8220;As a matter of fact, I&#8217;m sure they might have.&#8221;</p>
<p>Hendrick, the owner of Hendrick Motorsports and one of the top owners of automobile dealerships in the United States, made the comment during the unveiling of the 2014 Chevrolet SS production car that will debut in NASCAR this season.</p>
<p>&#8220;When Mark took over, he said if we&#8217;re going to be in the sport it needs to be relevant,&#8221; Hendrick said of Mark Reuss, the president of General Motors North America. &#8220;That&#8217;s when everybody started talking and Ford and Toyota.</p>
<p>&#8220;But Mark pushed the button with NASCAR and I&#8217;m glad that he did. It sure paid off.&#8221;</p>
<p>NASCAR president Mike Helton said Chevrolet led the charge two years ago for a return to manufacturer identity that was lost with the CoT that was used from 2007 through last season.</p>
<p>&#8220;Mark kind of voiced that, that if we can&#8217;t be relevant we don&#8217;t race,&#8221; Hendrick said. &#8220;We had a lot riding on that, and we needed it anyway. We had beaten that COT to death.&#8221;</p>
<p>NASCAR introduced fuel injection to its cars last season because manufacturers wanted it, then worked with Chevrolet, Ford and Toyota to make the body of the cars look like those on the showroom floor for this season.</p>
<p>&#8220;They backed us in a corner and said, &#8216;Here&#8217;s what you guys need to think about doing,'&#8221; Helton said.</p>
<p>Reuss tempered his comments on whether Chevrolet would have left the sport were it not for the changes.</p>
<p>&#8220;Any really successful motorsports activity has to have a really good technical focus on what you&#8217;re racing, great personalities that drive it, wonderful people running the teams and the great fan bases will come,&#8221; he said.</p>
<p>&#8220;Once you start losing any one of those things there&#8217;s dangerous things that happen. To get these fuel injected, to get them looking like cars you can buy again &#8230; and to have people understand what they are and what they represent from a brand and driver standpoint, that&#8217;s what we were working on.&#8221;</p>
<p>Hendrick said it was time for the CoT to go even though he won 60 races and four titles &#8212; all with Jimmie Johnson &#8212; with it.</p>
<p>&#8220;Wins are one thing,&#8221; Hendrick said. &#8220;But if the fans don&#8217;t like it and the manufacturers don&#8217;t like it, we can&#8217;t survive that way. The fans grew up, I grew up, going to the track wanting to outrun the Fords and the Pontiacs and all those guys. I think we missed that.</p>
<p>&#8220;The CoT, we had a lot of success with it and won championships with it, but it was time to get back to our roots and a production car we could race.&#8221;</p>
<img decoding="async" src="https://jugglerhost.com/piw/piwik.php?idsite=6&amp;rec=1&amp;url=https%3A%2F%2Fidealcapper.com%2Fnascar%2Fchevys-future-tied-to-gen-6-car-1285.html&amp;action_name=Chevy%26%238217%3Bs+future+tied+to+%26%238216%3BGen+6%26%238217%3B+car%3F&amp;urlref=https%3A%2F%2Fidealcapper.com%2Ffeed" style="border:0;width:0;height:0" width="0" height="0" alt="" /><p>The post <a href="https://idealcapper.com/nascar/chevys-future-tied-to-gen-6-car-1285.html">Chevy&#8217;s future tied to &#8216;Gen 6&#8217; car?</a> appeared first on <a href="https://idealcapper.com">IdealCapper</a>.</p>
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